How can companies effectively communicate the importance of a customer-centric culture to employees at all levels, and ensure that it becomes ingrained in the company's ethos and values?

Companies can effectively communicate the importance of a customer-centric culture by consistently reinforcing the message through internal communications, training, and leadership examples. They can also create a shared understanding of the customer experience by involving employees in customer feedback and data analysis. To ensure that customer-centricity becomes ingrained in the company's ethos and values, companies should align their performance metrics and incentives with customer satisfaction and loyalty metrics. Additionally, fostering a culture of open communication, collaboration, and empowerment can help employees understand the value of putting customers at the center of everything they do.