How can businesses cultivate a customer-centric culture that goes beyond just training programs and becomes ingrained in the company's DNA?

Businesses can cultivate a customer-centric culture by fostering a deep understanding of customer needs and preferences throughout all levels of the organization. This can be achieved by encouraging open communication channels between employees and customers, incorporating customer feedback into decision-making processes, and aligning company values with customer-centric principles. By consistently demonstrating a commitment to prioritizing customer satisfaction and making it a core part of the company's identity, businesses can ensure that a customer-centric culture becomes ingrained in the company's DNA.