How can a company ensure that its customer-centric culture is ingrained in every department and level of the organization, rather than just being a superficial marketing strategy?

A company can ensure that its customer-centric culture is ingrained in every department and level of the organization by setting clear expectations and goals around customer satisfaction, providing ongoing training and development on customer service best practices, and incorporating customer feedback into decision-making processes. Additionally, leadership should prioritize and model customer-centric behaviors, create a system for recognizing and rewarding employees who demonstrate customer-centric values, and regularly communicate the importance of customer satisfaction to all employees. This will help to embed a customer-centric mindset throughout the organization, rather than just treating it as a superficial marketing strategy.