How can businesses ensure that their long-term CX competency programs are continuously evolving to meet the changing needs and expectations of customers in today's fast-paced digital world?

Businesses can ensure that their long-term CX competency programs are continuously evolving by regularly collecting and analyzing customer feedback to identify areas for improvement. They can also stay up-to-date on industry trends and best practices to incorporate new technologies and strategies into their CX programs. Additionally, businesses should invest in ongoing training and development for their employees to ensure they have the skills and knowledge needed to deliver exceptional customer experiences. Finally, businesses should be agile and adaptable, willing to make changes to their CX programs as needed to keep up with the rapidly changing needs and expectations of customers in today's fast-paced digital world.