How can companies ensure that their CX awards program is continuously improving and evolving to meet the changing needs and expectations of both employees and customers?

Companies can ensure that their CX awards program is continuously improving by regularly collecting feedback from employees and customers to understand their changing needs and expectations. This feedback can be used to make adjustments to the program, such as introducing new categories or criteria, updating rewards and recognition, or implementing new technologies to enhance the overall experience. Additionally, companies can benchmark their CX awards program against industry best practices and seek input from experts in the field to stay ahead of emerging trends and innovations. By staying proactive and responsive to feedback, companies can ensure that their CX awards program remains relevant and impactful in meeting the evolving needs of both employees and customers.