How can companies ensure their CX ambassador program is continuously improving and evolving to meet the changing needs and expectations of their customers?

Companies can ensure their CX ambassador program is continuously improving by regularly collecting feedback from customers and ambassadors to identify areas for enhancement. They should also invest in ongoing training and development for ambassadors to keep them updated on the latest trends and customer expectations. Additionally, companies should regularly review and update their program based on industry best practices and emerging technologies to stay ahead of the curve. By fostering a culture of innovation and adaptability within the program, companies can ensure it evolves to meet the changing needs and expectations of their customers.