What strategies can companies implement to ensure that the technological tools used to enhance customer-centric culture are continuously evolving to meet changing customer needs and preferences?

Companies can implement strategies such as regularly collecting and analyzing customer feedback to understand their changing needs and preferences. They can also invest in research and development to stay abreast of emerging technologies that can better serve their customers. Additionally, fostering a culture of innovation within the organization can encourage employees to continuously seek out new ways to improve customer experiences. Lastly, forming partnerships with technology providers and industry experts can provide access to cutting-edge tools and insights to ensure that the company's technological tools are always evolving to meet customer demands.