How can businesses effectively evaluate the return on investment when implementing new technologies to meet customer needs and expectations?

Businesses can effectively evaluate the return on investment when implementing new technologies by setting clear goals and objectives for the technology implementation. They should track key performance indicators related to customer satisfaction, revenue growth, and operational efficiency before and after the technology implementation. Businesses should also conduct cost-benefit analysis to compare the costs of implementing the technology with the benefits it brings. Regularly reviewing and analyzing data on the impact of the technology on customer needs and expectations will help businesses assess the return on investment accurately.

Keywords

return on investment new technologies customer needs cost-benefit analysis key performance indicators

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