How can companies ensure that they are using technology and data analytics ethically and responsibly in order to maintain trust with their customers and uphold a customer-centric culture?

Companies can ensure they are using technology and data analytics ethically by being transparent about how customer data is collected, used, and protected. They should also obtain explicit consent from customers before collecting and using their data. Companies should prioritize data security and privacy, and regularly audit their data practices to ensure compliance with regulations. Additionally, companies should prioritize the customer experience and use data analytics to improve products and services in a way that benefits the customer.