How can companies ensure that they are using customer data ethically and responsibly when personalizing the customer experience through a centralized CRM system?

Companies can ensure they are using customer data ethically and responsibly by obtaining explicit consent from customers before collecting and using their data. They should also be transparent about how the data will be used and ensure data security measures are in place to protect customer information. Regularly reviewing and updating privacy policies and compliance with data protection regulations can also help companies maintain ethical practices when personalizing the customer experience through a centralized CRM system.

Keywords

customer data ethical responsible centralized CRM system privacy policies

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