How can businesses ensure the ethical use of artificial intelligence and machine learning in understanding customer behavior and preferences to build trust and maintain strong relationships in the digital age?

Businesses can ensure the ethical use of artificial intelligence and machine learning by being transparent about how customer data is collected, stored, and used. They should prioritize data privacy and security, obtain consent from customers before using their data, and regularly audit their AI algorithms for bias and discrimination. By being honest and accountable in their use of AI, businesses can build trust with customers and maintain strong relationships in the digital age.

Keywords

Ethical use artificial intelligence machine learning customer behavior trust

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