In what ways can brands ensure that they are collecting customer data ethically and transparently to maintain trust and loyalty with their customers?

Brands can ensure they are collecting customer data ethically and transparently by obtaining explicit consent from customers before collecting their data, clearly outlining how the data will be used and stored, being transparent about the data collection process, and providing customers with the option to opt-out of data collection. Brands should also regularly update their privacy policies and comply with data protection regulations to build trust and loyalty with their customers. Additionally, brands can implement secure data storage practices and regularly communicate with customers about how their data is being used to ensure transparency and maintain trust.