How can businesses ensure that their self-service options are user-friendly and easily accessible for customers looking to proactively seek solutions before reaching out to customer service?

Businesses can ensure that their self-service options are user-friendly and easily accessible by conducting usability testing with real customers to identify any pain points or areas of confusion. They should also provide clear instructions and intuitive navigation to guide customers through the self-service process. Additionally, businesses can regularly update and optimize their self-service options based on customer feedback and data analytics to improve the overall user experience. By making self-service options easily accessible on their website or mobile app, businesses can encourage customers to proactively seek solutions on their own before reaching out to customer service.