In what ways can businesses ensure that self-service options are user-friendly and easily navigable for customers who prefer to take control of their own experiences?

Businesses can ensure that self-service options are user-friendly and easily navigable by conducting user testing to identify pain points and areas of improvement. They can also provide clear instructions and intuitive design elements to guide customers through the self-service process. Additionally, businesses should offer multiple channels for self-service, such as mobile apps, websites, and chatbots, to cater to different preferences and needs. Regularly updating and optimizing self-service options based on customer feedback and data analytics can also help enhance the user experience.