How can companies ensure that their use of technology enhances the customer experience rather than detracts from it, ultimately strengthening the relationship between the company and its customers?

Companies can ensure that their use of technology enhances the customer experience by focusing on user-friendly interfaces, providing personalized and relevant content, and offering quick and efficient customer service through multiple channels. Additionally, companies should regularly gather feedback from customers to understand their needs and preferences, and use this information to continuously improve their technology solutions. By prioritizing customer satisfaction and making technology an enabler of positive interactions, companies can strengthen the relationship with their customers and build long-lasting loyalty.