How can companies ensure that technology-enabled cross-functional collaboration continues to drive innovation and creativity in improving the overall customer experience over time?

Companies can ensure that technology-enabled cross-functional collaboration continues to drive innovation and creativity in improving the overall customer experience by fostering a culture of collaboration and open communication among different departments. They can also invest in tools and platforms that facilitate collaboration and streamline communication between teams. Additionally, providing training and resources to employees on how to effectively use technology for collaboration can help ensure its continued success. Regularly evaluating and adapting technology solutions to meet changing business needs and customer expectations will also help sustain innovation and creativity in enhancing the customer experience over time.