How can companies ensure that their Customer Journey Mapping efforts lead to tangible results in terms of increased customer satisfaction and retention?

Companies can ensure that their Customer Journey Mapping efforts lead to tangible results by first understanding the needs and pain points of their customers. They should involve key stakeholders from various departments to provide a comprehensive view of the customer journey. Additionally, companies should regularly gather feedback from customers to validate and refine their mapping efforts. Finally, it is crucial to track key performance indicators related to customer satisfaction and retention to measure the impact of the mapping efforts and make necessary adjustments.