How can companies ensure that incentivizing and rewarding employees for exceptional CX behavior leads to sustainable improvements in customer satisfaction and loyalty over the long term?

Companies can ensure that incentivizing and rewarding employees for exceptional CX behavior leads to sustainable improvements in customer satisfaction and loyalty over the long term by aligning incentives with long-term goals and values, providing ongoing training and support to reinforce desired behaviors, and regularly measuring and tracking the impact of incentives on customer satisfaction and loyalty. Additionally, creating a culture of recognition and appreciation for exceptional CX performance can help to sustain motivation and engagement among employees. Lastly, involving employees in the development of incentive programs and seeking feedback on their effectiveness can help to ensure that rewards are meaningful and impactful in driving long-term improvements in customer satisfaction and loyalty.