How can a company ensure that their efforts in fostering a positive company culture for their CX ambassadors are sustainable and continue to evolve over time, and what role does leadership play in this ongoing process?

A company can ensure the sustainability of their efforts in fostering a positive company culture for their CX ambassadors by regularly soliciting feedback from employees, implementing necessary changes based on this feedback, and providing ongoing training and support. Leadership plays a crucial role in this process by setting the tone for the company culture, leading by example, and consistently reinforcing the values and behaviors that contribute to a positive work environment. By demonstrating a commitment to fostering a positive company culture and actively engaging with employees, leadership can help ensure that these efforts continue to evolve and thrive over time.