How can companies ensure that their efforts to promote and reward behaviors aligned with their CX goals and values are not only effective in the short term, but also sustainable in the long term to drive lasting cultural change and employee engagement?

Companies can ensure the sustainability of their efforts by incorporating their CX goals and values into their core business strategies and organizational culture. This involves consistently communicating and reinforcing these goals through training, recognition programs, and performance evaluations. Additionally, creating a feedback loop with employees to gather insights on the effectiveness of these efforts and making adjustments accordingly can help drive lasting cultural change. Finally, leadership must demonstrate a commitment to these values by modeling the desired behaviors and holding themselves and others accountable for upholding them over the long term.