How can companies ensure that their customer-centric culture initiatives are sustainable in the long term, and not just a short-term trend or buzzword?

Companies can ensure the sustainability of their customer-centric culture initiatives by embedding customer-centric values and practices into every aspect of their organization, from leadership to frontline employees. This requires ongoing commitment and investment in training, resources, and processes that prioritize customer needs and feedback. Additionally, companies should regularly measure and track key performance indicators related to customer satisfaction and loyalty to ensure that their customer-centric initiatives are delivering tangible results. Finally, fostering a culture of continuous improvement and innovation will help companies adapt to changing customer preferences and maintain their customer-centric focus over the long term.