How can companies ensure that their culture-building initiatives are sustainable and continue to foster employee passion for delivering exceptional customer experiences in the long term?

Companies can ensure their culture-building initiatives are sustainable by aligning them with their core values and mission, creating a sense of purpose and belonging among employees. They should also provide ongoing training and development opportunities to keep employees engaged and motivated. Regular communication and feedback mechanisms can help gauge employee satisfaction and make necessary adjustments to the initiatives. Additionally, recognizing and rewarding employees who exemplify the desired culture can reinforce the importance of delivering exceptional customer experiences.