How can companies ensure that remote employees as CX ambassadors are effectively representing the brand's values and delivering consistent messaging to customers, and what strategies can be put in place to address any discrepancies that may arise?

Companies can ensure that remote employees are effectively representing the brand's values and delivering consistent messaging to customers by providing comprehensive training on brand guidelines, values, and messaging. Regular communication and feedback sessions can also help to ensure alignment with the brand's objectives. To address any discrepancies that may arise, companies can implement regular audits of customer interactions, conduct surveys to gather feedback from customers, and establish clear escalation procedures for any issues that may arise. Additionally, providing ongoing support and resources to remote employees can help them stay informed and engaged with the brand's messaging.