How can companies ensure that the personalized marketing campaigns created using data from CRM systems, social media monitoring tools, and surveys are both relevant and ethical in today's evolving digital landscape?

Companies can ensure that personalized marketing campaigns are relevant and ethical by first obtaining explicit consent from customers to use their data. They should also prioritize transparency by clearly communicating how customer data is being used and giving customers control over their own information. Additionally, companies should regularly review and update their data privacy policies to ensure compliance with evolving regulations and industry standards. Finally, they should prioritize data security measures to protect customer information from unauthorized access or breaches.