How can organizations ensure that their recognition and reward program is not only impacting employee engagement and retention as CX ambassadors, but also aligning with the overall goals and values of the company?

To ensure that the recognition and reward program is impactful, organizations should align it with the company's overall goals and values. This can be achieved by clearly defining the behaviors and outcomes that are rewarded, which should be in line with the company's objectives. Additionally, regular communication about the program and its connection to the company's values can reinforce its importance and impact on employee engagement and retention. Finally, soliciting feedback from employees on the program's effectiveness and making adjustments as needed can help ensure that it remains aligned with the organization's goals and values.