How can companies ensure that their new employees not only understand the company's CX goals and values, but also actively embody them in their daily work interactions with customers?

Companies can ensure that new employees understand and embody the company's CX goals and values by incorporating them into the onboarding process, providing ongoing training and coaching, setting clear expectations, and leading by example. By consistently communicating and reinforcing these goals and values, employees will be more likely to internalize and apply them in their interactions with customers. Additionally, recognizing and rewarding employees who exemplify the desired behaviors can further reinforce the importance of embodying the company's CX goals and values.