How can companies ensure that their CX awards program not only improves employee engagement and customer satisfaction in the short term, but also has a lasting impact on their overall business success and growth in the long run?

Companies can ensure that their CX awards program has a lasting impact by aligning it with their overall business goals and values. They should involve employees in the design and implementation of the program to increase engagement and buy-in. Regularly measuring and analyzing the impact of the program on both employee engagement and customer satisfaction will help identify areas for improvement and ensure long-term success. Additionally, recognizing and rewarding employees who consistently deliver exceptional customer experiences will help sustain a culture of customer-centricity and drive business growth over time.