How can companies ensure that their customer-centric culture initiatives are not just a passing trend, but ingrained into the company's DNA for long-term success?

Companies can ensure that their customer-centric culture initiatives are not just a passing trend by consistently reinforcing the importance of customer satisfaction at all levels of the organization. This can be achieved by aligning performance metrics, incentives, and rewards with customer-centric values. Additionally, companies should invest in ongoing training and development programs to ensure that employees understand and embody the customer-centric culture. Finally, leadership must lead by example and actively demonstrate their commitment to prioritizing customer needs and feedback in all decision-making processes.