How can companies ensure the long-term success of their CX awards program in fostering a culture of excellence and sustaining high levels of employee motivation over time?

Companies can ensure the long-term success of their CX awards program by consistently recognizing and rewarding employees for exceptional customer service. They can also provide ongoing training and development opportunities to keep employees engaged and motivated. Additionally, creating a supportive and inclusive work environment where employees feel valued and appreciated can help sustain high levels of motivation over time. Regularly soliciting feedback from employees and customers to make improvements to the program can also contribute to its success in fostering a culture of excellence.