How can companies ensure that their CX awards program not only boosts employee engagement and customer satisfaction in the short-term, but also leads to sustained positive impact on overall company culture and reputation in the long run?

Companies can ensure that their CX awards program has a sustained positive impact on overall company culture and reputation by aligning the program with the company's core values and strategic objectives. They should also provide ongoing training and support to employees to maintain high levels of engagement and customer satisfaction. Additionally, companies should regularly evaluate the effectiveness of the program and make adjustments as needed to ensure long-term success. By fostering a culture of recognition and continuous improvement, companies can create a lasting positive impact on their overall reputation and employee morale.