How can companies ensure long-term success and sustainability of their CX awards program in order to continue improving employee morale and customer satisfaction over time?

Companies can ensure long-term success and sustainability of their CX awards program by regularly reviewing and updating the program to align with changing business goals and customer expectations. They should also invest in ongoing training and development for employees to maintain high levels of customer service excellence. Additionally, companies should consistently communicate the value of the CX awards program to employees and customers to reinforce its importance and encourage continued participation. Finally, seeking feedback from both employees and customers on the effectiveness of the program and making adjustments based on this feedback can help ensure its continued success and impact on morale and satisfaction.