How can companies ensure that their customer-centric culture initiatives are not only successful in the short term, but also sustainable in the long term to maintain a competitive edge in the market?

Companies can ensure the success and sustainability of their customer-centric culture initiatives by embedding customer-centric values into their organizational DNA. This involves fostering a customer-focused mindset at all levels of the organization, from leadership to frontline employees. Additionally, companies should continuously collect and analyze customer feedback to understand evolving needs and preferences, and adapt their strategies accordingly. Finally, investing in ongoing training and development programs to ensure employees are equipped with the skills and tools needed to deliver exceptional customer experiences is crucial for long-term success.