How can companies ensure that their CX awards program is not only impacting employee morale and customer satisfaction in the short term, but also fostering long-term relationships with both employees and customers?

Companies can ensure that their CX awards program has a long-term impact by aligning it with their overall business goals and values. They should regularly communicate the importance of customer experience and employee recognition to all stakeholders. Additionally, companies should continually evaluate and refine their awards program to ensure it remains relevant and effective in driving employee engagement and customer satisfaction. Finally, fostering a culture of appreciation and recognition throughout the organization can help build lasting relationships with both employees and customers.