How can companies ensure that their customer orientation principles are not just a temporary focus, but instead become ingrained into the DNA of the organization for long-term success and sustainability?

Companies can ensure that their customer orientation principles become ingrained into the DNA of the organization by incorporating them into the company's core values and mission statement. They can also invest in ongoing training and development for employees to reinforce the importance of customer satisfaction. Additionally, creating a culture that celebrates and rewards customer-centric behaviors can help embed these principles into the organization for the long term. Regularly soliciting feedback from customers and using this information to make improvements can also demonstrate the company's commitment to putting customers first.