How can companies ensure that their customer-centric culture is not just a temporary initiative, but becomes a core part of their organizational values and ethos in the long term?

Companies can ensure that their customer-centric culture becomes a core part of their organizational values by embedding it into every aspect of their operations, from hiring and training to performance evaluations. They should also regularly collect feedback from customers and employees to continuously improve their customer experience. Additionally, leadership must consistently communicate and demonstrate the importance of customer-centricity, setting the tone for the entire organization. Lastly, companies should incentivize and reward behaviors that align with a customer-centric culture to reinforce its importance in the long term.