How can a company ensure that its customer-centric culture is not just a trend, but a sustainable and integral part of its business strategy for the long term?

A company can ensure that its customer-centric culture is sustainable by embedding it into all aspects of the business, from leadership to frontline employees. This can be achieved through ongoing training, communication, and recognition of customer-focused behaviors. Additionally, collecting and analyzing customer feedback regularly can help the company stay attuned to changing customer needs and preferences. Finally, fostering a culture of continuous improvement and innovation will ensure that the company remains responsive to customer expectations in the long term.