How can companies ensure that CX training not only improves employee performance and customer satisfaction in the short term, but also leads to sustained long-term benefits for both employees and customers?

Companies can ensure that CX training leads to sustained long-term benefits by incorporating continuous learning and development opportunities for employees to reinforce and build upon their skills. They can also align CX training with the overall company strategy and goals to ensure that employees understand the importance of delivering exceptional customer experiences. Additionally, companies should gather feedback from employees and customers regularly to identify areas for improvement and adjust training programs accordingly. Lastly, fostering a culture of customer-centricity and providing ongoing support and recognition for employees who excel in delivering great customer experiences can help sustain the benefits of CX training in the long term.