How can a company ensure that its shift towards being customer-centric is not just a short-term trend, but a long-lasting and ingrained part of its corporate culture?

A company can ensure that its shift towards being customer-centric is long-lasting by integrating customer-centric values into its core mission and values. This can be reinforced through consistent training and communication to all employees at every level of the organization. Additionally, implementing customer feedback mechanisms and regularly measuring customer satisfaction can help keep the focus on the customer experience. Finally, leadership must consistently demonstrate and prioritize customer-centric behaviors and decision-making to set the tone for the entire organization.