How can companies ensure that their customer-centric initiatives are not just a short-term trend, but a long-lasting cultural shift that is ingrained in the company's DNA?

Companies can ensure that their customer-centric initiatives become a long-lasting cultural shift by integrating customer feedback into all aspects of their operations, from product development to customer service. They can also invest in ongoing training and development for employees to emphasize the importance of customer satisfaction. Additionally, companies should align their key performance indicators and incentives with customer-centric goals to reinforce the importance of putting the customer first. Lastly, leaders must consistently communicate and demonstrate the value of customer-centricity to employees at all levels of the organization to ensure it becomes ingrained in the company's DNA.