How can companies ensure that their awards and recognition programs are not just a temporary boost in motivation, but have a lasting impact on employee engagement and customer service excellence?

Companies can ensure that their awards and recognition programs have a lasting impact by aligning them with their overall business goals and values. This involves consistently recognizing and rewarding behaviors that contribute to these goals. It is also important to involve employees in the process by seeking their input on what types of recognition are meaningful to them. Additionally, companies should regularly evaluate the effectiveness of their programs and make adjustments as needed to ensure they continue to drive engagement and excellence.