How can companies ensure that their internal CX communication efforts are aligning with their overall business goals and objectives in a remote work environment, and what strategies can be implemented to bridge any potential gaps between the two?

Companies can ensure that their internal CX communication efforts align with their business goals by clearly defining and communicating expectations, providing regular feedback and updates, and fostering a culture of transparency and collaboration. To bridge potential gaps in a remote work environment, companies can utilize technology tools for effective communication, establish regular check-ins and virtual meetings to keep teams connected, and provide training and resources to ensure employees understand the company's goals and how their work contributes to them. Overall, maintaining open lines of communication, setting clear expectations, and fostering a sense of connection and purpose among remote teams are key strategies to ensure alignment between CX communication efforts and business objectives.