How can a brand ensure that their internal communication strategy is effectively aligning with their overall brand values and mission, and what are the key indicators to measure this alignment?

A brand can ensure that their internal communication strategy is effectively aligning with their overall brand values and mission by clearly defining these values and mission to all employees, ensuring that all internal communications reflect these values and mission, and regularly evaluating the effectiveness of internal communication in reinforcing these values and mission. Key indicators to measure this alignment include employee engagement and satisfaction, consistency of messaging across all internal communications channels, and alignment of employee behaviors and actions with the brand values and mission.