"How can companies ensure that peer recognition remains genuine and impactful, rather than becoming a superficial or tokenistic gesture within the organization?"

Companies can ensure that peer recognition remains genuine and impactful by fostering a culture of authenticity and transparency within the organization. This can be achieved by encouraging employees to give specific and meaningful feedback when recognizing their peers. Additionally, companies should provide opportunities for peer recognition to be publicly celebrated and integrated into performance evaluations, rather than just being a casual or sporadic gesture. Finally, leadership should lead by example and actively participate in recognizing and appreciating the contributions of their colleagues to set a tone of sincerity and significance in peer recognition.