How can companies ensure that their recognition of "CX Heroes" based on customer feedback is fair and transparent, in order to maintain employee morale and motivation across the organization?

Companies can ensure fairness and transparency in recognizing "CX Heroes" by implementing clear and objective criteria for evaluating customer feedback. They should also provide regular feedback to employees on how they are performing in relation to these criteria. Additionally, companies should establish a system for soliciting feedback from a diverse range of customers to ensure a comprehensive and unbiased evaluation. Lastly, it is important to publicly acknowledge and celebrate the achievements of "CX Heroes" to boost morale and motivation among employees.