How can companies ensure that their performance measurement and reward systems are fair and equitable in order to prevent employee dissatisfaction and turnover?

Companies can ensure that their performance measurement and reward systems are fair and equitable by establishing clear and transparent criteria for evaluating employee performance. They should also provide regular feedback and opportunities for employees to discuss their performance and goals. Additionally, companies should ensure that rewards are based on merit and performance rather than favoritism or bias. Finally, companies should regularly review and adjust their performance measurement and reward systems to ensure they are meeting the needs and expectations of employees.