How can companies ensure that their incentive and recognition programs for employees who enhance the customer experience are fair and equitable, in order to maintain a positive work culture and avoid potential resentment among team members?

Companies can ensure fairness and equity in their incentive and recognition programs by establishing clear criteria for performance evaluation and rewards. This can help prevent favoritism and ensure that all employees have an equal opportunity to be recognized. Regularly communicating the goals and objectives of the programs can also help employees understand the reasons behind the rewards, fostering transparency and trust within the team. Additionally, soliciting feedback from employees on the program's effectiveness and making adjustments based on their input can help ensure that the programs are perceived as fair and inclusive.