How can companies ensure that they are making fair and unbiased assessments of a candidate's CX competence based on their social media activity during the interview process?

Companies can ensure fair and unbiased assessments by establishing clear guidelines and criteria for evaluating social media activity. They should focus on relevant information related to CX competence, such as customer interactions or problem-solving skills. It is important to consider the context of the candidate's posts and avoid making assumptions based on personal opinions or biases. Additionally, companies should provide candidates with an opportunity to explain or clarify any potentially concerning social media content during the interview process.