How can companies ensure that employee performance evaluations are both fair and comprehensive when considering customer feedback alongside other performance metrics?

Companies can ensure that employee performance evaluations are fair and comprehensive by establishing clear evaluation criteria that include both customer feedback and other performance metrics. They should provide training to managers on how to effectively incorporate customer feedback into evaluations to ensure a balanced perspective. Regular communication between employees and managers can help address any discrepancies or concerns regarding the evaluation process. Additionally, companies can use a combination of quantitative and qualitative data to provide a more holistic view of employee performance.