How can a new company ensure the ethical and responsible use of customer data when leveraging technology and data analytics to enhance the customer experience strategy? What measures should be put in place to protect customer privacy and build trust in the brand?

A new company can ensure the ethical and responsible use of customer data by implementing clear data privacy policies and obtaining explicit consent from customers before collecting and using their data. They should also regularly audit their data practices to ensure compliance with regulations and industry standards. Additionally, investing in secure data storage and encryption technologies can help protect customer privacy and build trust in the brand. Providing transparency about how customer data is being used and offering customers control over their personal information can further strengthen trust and loyalty.