How can businesses ensure the ethical use of artificial intelligence and machine learning technologies in their customer engagement strategies to maintain trust and transparency with their customers?

Businesses can ensure the ethical use of AI and machine learning technologies in their customer engagement strategies by implementing clear guidelines and policies that prioritize privacy and data protection. They should also regularly audit their algorithms to ensure they are not biased or discriminatory. Transparency is key, so businesses should be open about how AI is being used and give customers the option to opt out if they are uncomfortable. Additionally, businesses should prioritize ongoing education and training for their employees to ensure they understand the ethical implications of using AI in customer engagement.